iWeiss Rebrands, Expands, Partners Up

150x125-images-stories-13-03-current-co411-iweissSure, you know iWeiss.

Or do you?

Don’t confuse it with I. Weiss, the century-old supplier of soft goods to Broadway productions. Building on that legacy, the company continues to embrace that market while expanding into others. This includes putting their rigging expertise to work on different projects, and their foray into products like the ViaWinch.

“We felt that ‘I. Weiss’ did not fully express all we do today, or the idea that we look forward to applying our expertise to custom work that requires especially creative solutions,” says president David Rosenberg on their 2011 name change to iWeiss Theatrical Solutions. “We want to apply what we’ve learned through our extensive theater work to other areas. For example, when a museum asks if we can rig an 80-foot whale skeleton, we don’t hesitate to say yes.”

View the complete article at Project, Lights and Staging News.